Brand guide

Warm, community-first, readable. Photos and stories lead; the brand frames them.

Logo

Full lockup: hero, footer, share cards

Horizontal: site header

Eye mark — Eye: favicon, app icon, avatars

Clear space equals the pupil's height on every side. Never recolour, stretch or outline the logo, or place it straight onto a photo.

Colour

#37704A
ForestLogo, buttons, links, filled stares
#2A5839
Forest deepHover, text on mint
#3D3D3D
CharcoalBody text, logo “Our”
#FAF7F2
CreamPage background
#EFE8DC
SandCards on cream, dividers
#E6F0E9
MintTags, selected states
#6B6B6B
SlateSecondary text
#B5523B
Clay4–5 stares, errors
#9A6A12
Ochre3 stares

Type

Poppins SemiBold for headings

Nunito Sans for body text, 16px minimum, 1.6 line height, so long personal stories stay easy to read.

The stare icon

The logo's eye, simplified so it reads at 16px. A given stare is solid forest; the rest are a faint outline. Always pair the icons with words, because 1 stare is the best rating.

1 stare · Outstanding3.6Mixed· 12 reviews